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MARKETING UPDATE
Elevating Perception: The New York Times’ Critic’s Pick One Room collection amassed >18,000 online views and is being used as curriculum content in at least 3 universities. The value for viewers can be seen in the comments section of the video page: “ Brilliant Curation ,” “ Thank you, Weston, for this fine and important work ,” and “ ...I was deeply moved and felt so connected... ” among many others. Growing Community: 20% of Walker Farm Music patrons were first-time ticket buyers. The series secures Weston as a destination for year-round entertainment while expanding and enriching our regional community. All WFM2020 events sold out. Creating Opportunity: We made and presented work with over 100 theatre artists during a year with extremely limited professional artistic opportunities. Expanding Audiences: While in-person event attendance saw a decline of over 93% in 2020, over 38,000 people nationwide experienced Weston's original performances across all digital platforms... a 46% increase from 2019 and a whopping 82% increase since 2018. Strengthening Relationships: We're meeting people where they are and keeping them connected. Facebook followers increased 12% this year; YouTube Subscribers increased 83%.
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